The Greenstone Co.'s journey began in 2019 when two best friends joined forces with the goal in mind to build a lifestyle brand! Not only do owners Joi and Janeen
share the birthstone emerald but their mothers ironically do too. Surrounded
by Taurus’ it only made sense to name the brand after its rhinestone.
They wish for The Greenstone Co. to not only speak to athleisure wear but also translate to your everyday contemporary wear. Known for their tom-boy/tom-girl
Looks they pride themselves on comfort, making sure to translate that
through their pieces. They created this brand to be a source of inspiration
to those out there with ideas and creativity that just want a shot!
The Greenstone Co. is more than a clothing line it is a brand! Joi and Janeen’s goal is to take their own journey through health & wellness and be able to provide insight in hopes to inspire those on their journey to getting healthy, MIND & BODY!
From the beginning our mission has always been to advocate for the “Beginners” the ones brave enough to start! Not only did we create
The Greenstone Co. motivated by our passion for fashion and healthy living, but with the intentions to be able to tap into our community where we can provide a space to be transparent, honest, motivate, enlighten and uplift those just starting their wellness journey whatever that may look like. Our goal is to form our own little niche encompassing acomplete lifestyle brand! Where fashion meets health and wellness!
The Greenstone Co. wishes to continue to push the margin forward while staying committed to our own journey, all while producing amazing
pieces! We hope to inspire the masses to JUST START! Start
where you are, with what you have, just START! WE DID!
"Health & Wellness
The Greenstone Co.